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Squamish

Bravery/ Meaning & Passion/ Zesty Adventures

Zesty Identity: Collect moments, not things

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The life experience mindset

Experiences are the sum of your identity. Whether you’ve ridden an epic climb in the Dolomites, backpacked through Europe, learned how to play an instrument or adventured across the plains of Africa — those moments add to your identity in a way that cannot be matched by a material item.

Your identity is a path defined by what you do and why you do it. It has been proven that happiness from material purchases diminishes over time, yet the joy from stand-out life experiences are carried with you much longer and become an ingrained part of our identity. Continue Reading…

Meaning & Passion/ Zesty Adventures

Forest Found: How nature makes us happier

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Into the forest, to lose my mind and find my soul

By harnessing the life-improving power of the outdoors, Kula and I have made it through the rainy gloom of winter on the wet coast in relatively high spirits. Through silent, contemplative hikes or the occasional frosty bike ride, we took at least an hour a day to go hang out in the woods.

Into the forest we venture along the well trodden “Word of Mouth” bike trail. Kula bounds over fallen trees and through mud puddles, every so often appearing upon on a superb lookout point to check and see if I’m still coming—thanks girl.

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Zest of the Zest

Feeling West Coast @ Nootka Naturals

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Natural products for the wild adventurer

Salty air. Crashing Waves. Mossy Filled. Damp Pathways through Spruce. Hemlock & Cedar. Warm Blankets & Campfires. Sandy Dogs Laying at your Feet. — When I read this description of the Nootka Naturals brand, they had me at hello.

As a brand savvy consumer with extensive branding and design experience, I am pretty picky about what I like and don’t like. The Nootka Naturals brand is so great because of their story and the local theme—Strong brands are about developing an emotional connection with the consumer and Nootka makes me swoon.

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