Rachelle Hynes

Current Town: Squamish, BC
Zesty Sidekick: Kula
Passion Project: Zestylife.ca & Rescue Project
Zesty Gig: Main squeeze at zestybrands.ca Branding & Graphic Design Studio
Sports: Cycling, mountain biking, snowboarding, waterskiing, hiking…I’ll try anything once, twice if I like it!

Definition of zesty


: having or characterized by zest : appealingly piquant or lively, a zesty flavour or zesty humor. Something that’s zesty is fun and exciting. Lively, enthusiastic, spirited.

Zesty Life

Remember the feeling in your early years, when you greeted each day with spirited exuberance, your eyes twinkled with joy, your feet tapped to the melody of life, when you hummed happy songs, when hopes soared high, fears were unknown and doubts were silenced by focused beliefs? — That’s what living the Zesty Life is all about. Being in flow with life.

Through free content and recipes, paid weekend retreats and other resources—I’m in this to make a difference. Whether you’re searching for purpose, looking to make a big changes in your personal life, launch or grow your business, Zesty Life aims to inspire you to create a life that you truly love.

Rachelle’s story

Hi, I’m Rachelle. As an athletic 30-something entrepreneur in Squamish, BC with an awesome dog, I feel incredibly lucky. I’ve spent my life learning, growing, making lots of mistakes and searching my soul; and I’ve found that if you can step beyond societal boundaries and your self-imposed limitations, follow your curiosity, watch what most do in a given situation and then do the opposite; magical things happen. It opens you up to experience life more fully, and demands your heart and your soul emerge into action.

When life gives you lemons, get Zesty!

As a professional branding expert, graphic designer and founder of two branding agencies I have over a decade of experience in what it means to be authentic, bold, and thrive in your uniqueness. I live from a deep place of curiosity and aim to share my experiences, insights, stories and practices so that you too can find your passionate purpose.

Zesty Life started a spark of an idea that I hope will catch as a way of living—for Zesters to uncover their zest-factor, pursue their passions and be in flow with a spirited, healthy and enthusiastic life. By combining my heartfelt passion for helping others with my experience as a branding expert, health enthusiast, foodie, graphic designer, writer, athlete and artist—I take a unique approach to helping and inspiring you to align to your truth, so you may live and experience your life in pure authentic resonance.

“Don’t ask her why she needs to be so free. She’ll tell you it’s the only way to be.”
— The Rolling Stones, Ruby Tuesday

kula-zesty-life-squamishMeet Kula

Red Fox Labrador

This is Kula, my Zesty little sidekick.

Kula’s favourite things are bananas and mountain biking. She makes me laugh pretty much every minute of the day. Together we are passionately in pursuit of new adventures.

Kula and previous dogs in my life have taught me what I believe to be some of life’s most important lessons—love, patience, compassion, adventure, companionship, loyalty, trust and loss.