Rachelle Hynes

Current Town: Squamish, BC
Zesty Sidekick: Kula
Passion Project: Zestylife.ca & Rescue Project
Zesty Gig: Main squeeze at zestybrands.ca Branding & Graphic Design Studio
Sports: Cycling, mountain biking, snowboarding, waterskiing, hiking…I’ll try anything once, twice if I like it!

Definition of zesty


: having or characterized by zest : appealingly piquant or lively, a zesty flavour or zesty humor. Something that’s zesty is fun and exciting. Lively, enthusiastic, spirited.

Zesty Life

Remember the feeling, probably in your early years, when you greeted each day with spirited exuberance, your eyes twinkled with joy, your feet tapped to the melody of life, when you hummed happy songs, when hopes soared high, fears were unknown and doubts were silenced by focused beliefs? — That’s what living the Zesty Life is all about. Being in flow with life.

Through free content and recipes, paid weekend retreats and other resources—I’m in this to make a difference. Whether you’re searching for purpose, looking to make a big changes in your personal life, launch or grow your business, Zesty Life aims to inspire you to create a life that you truly love.

Rachelle’s story

Hi, I’m Rachelle. I grew up in Kelowna BC and have lived in Vancouver since 2004. My deepest passion is being outdoors, health, creativity and connecting with people. I guess I have always had a bit of an untamable spirit for risk-taking and adventure. I recently flipped my world upside down, found new roots in Squamish, BC, “The outdoor recreation capital of Canada” and am pursuing my passions.

As a professional graphic designer and branding expert I have almost a decade of experience owning a branding agency in Vancouver BC. Professionally, that meant I had made it in the corporate world: I was living the dream—until I wasn’t. A series of events happened in my life and I started questioning everything. I needed to make some serious changes and though there is little certainty in any path, I decided there is also unlikely going to be a time where you will feel completely at ease with your decision. So I listened to my intuition and just, jumped.

When life gives you lemons, get Zesty!

Zesty Life is a spark of an idea that I hope will catch as a way of living—for Zesters to pursue their passions and be in flow with a spirited, healthy and enthusiastic life.

By combining my heartfelt passion for helping others with my experience as a branding expert, health enthusiast, foodie, graphic designer, writer, athlete and artist—I take a unique approach to helping and inspiring you to align to your truth, so you may live and experience your life in pure authentic resonance.

“Don’t ask her why she needs to be so free. She’ll tell you it’s the only way to be.”
— The Rolling Stones, Ruby Tuesday

kula-zesty-life-squamishMeet Kula

Red Fox Labrador

This is Kula, my Zesty little sidekick.

Kula’s favourite things are bananas and mountain biking. She makes me laugh pretty much every minute of the day. Together we are passionately in pursuit of new adventures.

Kula and previous dogs in my life have taught me what I believe to be some of life’s most important lessons—love, patience, compassion, adventure, companionship, loyalty, trust and loss.