Current Town: Squamish, BC
Zesty Sidekick: Kula
Passion Project: Zestylife.ca & Rescue Project
Zesty Gig: Main squeeze at zestybrands.ca Branding & Graphic Design Studio
Sports: Cycling, mountain biking, snowboarding, waterskiing…I’ll try anything once, twice if I like it!
Definition of zesty
: having or characterized by zest : appealingly piquant or lively, a zesty flavour or zesty humor. Something that’s zesty is fun and exciting. Lively, enthusiastic, spirited.
Remember the feeling, probably in your early years, when you greeted each day with spirited exuberance, your eyes twinkled with joy, your feet tapped to the melody of life, when you hummed happy songs, when hopes soared high, fears were unknown and doubts were silenced by focused beliefs? — That’s what living the Zesty Life is all about. Being in flow with life.
Hi, I’m Rachelle. I grew up in Kelowna BC and have lived in Vancouver since 2004. My deepest passion is being outdoors, health, creativity and connecting with people. I guess I have always had a bit of an untamable spirit for risk-taking and adventure. I recently flipped my world upside down, found new roots in Squamish, BC, “The outdoor recreation capital of Canada” and am pursuing my passions.
As a professional graphic designer and branding expert I have almost a decade of experience owning a branding agency in Vancouver BC. Professionally, that meant I had made it in the corporate world: I was living the Dream—until I wasn’t.
A series of events happened in my life and I started questioning everything. I needed to make some serious changes and though there is little certainty in any path, I decided there is also unlikely going to be a time where you will feel completely at ease with your decision. So I listened to my intuition and just, jumped.
When life gives you lemons, get Zesty!
Zesty Life began as whisper of a concept in the back of my mind that kept getting louder. Something that combines my passions with the ability to give back to things and people that matter. Zesty Life is a spark of an idea that I hope will catch as a way of living—for Zesters to pursue their passions and be in flow with a spirited, healthy and enthusiastic life.
These days I’m living a life with less stuff, more meaning and a clearer focus. I am pursuing new and expanded adventures, branding companies who aren’t afraid to get zesty, and I am embracing the idea of a big, bold move that changes everything.
“Don’t ask her why she needs to be so free. She’ll tell you it’s the only way to be.”
— The Rolling Stones, Ruby Tuesday
Red Fox Labrador
This is Kula, my Zesty little sidekick.
Kula’s favourite things are bananas and mountain biking. She makes me laugh pretty much every minute of the day. Together we are passionately in pursuit of new adventures.
Kula and previous dogs in my life have taught me what I believe to be some of life’s most important lessons—love, patience, compassion, adventure, companionship, loyalty, trust and loss.