Current Town: Squamish, BC
Zesty Sidekick: Kula
Passion Project: Zestylife.ca
Zesty Gig: Main squeeze at Vancouver Branding Agency zestybrands.ca
Activities: Mountain biking, skiing, snowboarding, roadbiking, flyfishing, waterskiing
Hi there and welcome! I am Rachelle Hynes and I am a writer and brand strategist. I originally started this blog as a creative outlet and place to post thing things that were interesting to me, and that helped my well-being. As a way to work through the things we all face in life; grief, self-awareness, humility, relationships, career, nutrition and wellness, mindfulness, and life’s most potent questions— Who am I? What is my purpose? How can I get through this?
As an adventure-seeking 30-something entrepreneur in Squamish, BC with an awesome dog, I feel incredibly lucky. I’ve spent my life learning, growing, making lots of mistakes and searching my soul; and I’ve found that if you can step beyond societal boundaries and your self-imposed limitations, follow your curiosity, watch what most do in a given situation and then do the opposite; magical things happen. It opens you up to experience life more fully, and demands your heart and your soul emerge into action.
Through free content and recipes, Youtube videos and other resources, I hope others can find value. Whether you’re searching for purpose, looking to make a big changes in your personal life, launch or grow your business, Zesty Life aims to inspire you to create a life that you truly love.
Definition of zesty [zes-tee] : having or characterized by zest : appealingly piquant or lively, a zesty flavour or zesty humor. Something that’s zesty is fun and exciting. Lively, enthusiastic, spirited.
When life gives you lemons, get Zesty!
As a professional creative branding expert, graphic designer and founder of two branding agencies I have over a decade of experience in what it means to be authentic, bold, and thrive in your uniqueness. I live from a deep place of curiosity and aim to share my experiences, insights, stories and practices.
Zesty Life started a spark of an idea that I hope will catch as a way of living—for Zesters to uncover their zest-factor, pursue their passions and be in flow with a spirited, healthy and enthusiastic life. By combining my heartfelt passion for helping others with my experience as a branding expert, health enthusiast, foodie, graphic designer, writer, athlete and artist—I take a unique approach to helping and inspiring you to align to your truth, so you may live and experience your life in pure authentic resonance.
Red Fox Labrador
This is Kula, my Zesty little sidekick.
Kula’s favourite things are bananas and mountain biking. She makes me laugh pretty much every minute of the day. Together we are passionately in pursuit of new adventures.
Kula and previous dogs in my life have taught me what I believe to be some of life’s most important lessons—love, patience, compassion, adventure, companionship, loyalty, trust and loss.